{"id":249,"date":"2025-08-06T20:02:35","date_gmt":"2025-08-06T19:02:35","guid":{"rendered":"https:\/\/hotelcontentcreator.at\/?p=249"},"modified":"2025-08-17T13:18:59","modified_gmt":"2025-08-17T12:18:59","slug":"ugchotellerie-begriffserklaerung","status":"publish","type":"post","link":"https:\/\/hotelcontentcreator.at\/?p=249","title":{"rendered":"UGC in der Hotellerie Begriffserkl\u00e4rung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"249\" class=\"elementor elementor-249\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a919164 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"4a919164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53c2ae59 e-grid e-con-full e-con e-child\" data-id=\"53c2ae59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6ae33 elementor-widget elementor-widget-heading\" data-id=\"fe6ae33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hotelcontentcreator.at\/\">Hotel Content Creator<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f7cb9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"f0f7cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4a4bd1 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5e4a4bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c784561 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"6c784561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hotelcontentcreator.at\">\n\t\t\t<img decoding=\"async\" width=\"350\" height=\"100\" src=\"https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3.png\" class=\"attachment-full size-full wp-image-36\" alt=\"\" srcset=\"https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3.png 350w, https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3-300x86.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-447536e e-con-full e-flex e-con e-parent\" data-id=\"447536e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed446ae elementor-widget elementor-widget-heading\" data-id=\"ed446ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UGC im Hotelmarketing: Was ist User Generated Content und warum ist er f\u00fcr Hotels auf Social Media wichtig?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a19051 e-flex e-con-boxed e-con e-parent\" data-id=\"7a19051\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042bdf elementor-widget elementor-widget-text-editor\" data-id=\"f042bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"517\" data-end=\"549\">User Generated Content (UGC)<\/strong> wird in der Hotellerie zunehmend zum Erfolgsfaktor \u2013 besonders auf <strong data-start=\"617\" data-end=\"645\">Social Media Plattformen<\/strong> wie Instagram oder TikTok. Doch viele Hoteliers fragen sich:<\/p><ul><li><em data-start=\"707\" data-end=\"727\">Was genau ist UGC?<\/em><\/li><li><em data-start=\"728\" data-end=\"746\">Wie entsteht er?<\/em><\/li><li><em data-start=\"747\" data-end=\"800\">Und welche Chancen bietet er meinem Hotelmarketing?<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cdb51f e-con-full e-flex e-con e-parent\" data-id=\"9cdb51f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f2872 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9f2872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ac8e54 e-flex e-con-boxed e-con e-parent\" data-id=\"9ac8e54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-519f809 elementor-widget elementor-widget-heading\" data-id=\"519f809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was bedeutet UGC im Hotelmarketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce3e21 elementor-widget elementor-widget-text-editor\" data-id=\"4ce3e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>UGC (User Generated Content)<\/b> bezeichnet Inhalte, die <b>nicht vom Hotel selbst<\/b>, sondern von <b>G\u00e4sten oder Nutzern erstellt und ver\u00f6ffentlicht<\/b> werden. Dazu z\u00e4hlen z.\u202fB.:<\/p><ul><li>Fotos vom Hotelzimmer oder Fr\u00fchst\u00fcck auf Instagram<\/li><li>Reels vom Wellnessbereich auf TikTok<\/li><li>Erfahrungsberichte auf Google oder Booking<\/li><li>Urlaubs-Vlogs auf YouTube<\/li><li>Bewertungen mit Bildern auf Tripadvisor<\/li><\/ul><p>Der gro\u00dfe Unterschied zu klassischem Marketing: <b>UGC zeigt echte Erlebnisse aus der Sicht von G\u00e4sten<\/b> \u2013 und das wirkt auf andere Reisende oft glaubw\u00fcrdiger als perfekt inszenierte Werbefotos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c6ca97 e-con-full e-flex e-con e-parent\" data-id=\"9c6ca97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7997773 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7997773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6391231 e-flex e-con-boxed e-con e-parent\" data-id=\"6391231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84edf52 elementor-widget elementor-widget-heading\" data-id=\"84edf52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum ist UGC f\u00fcr Hotels so relevant?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e160f16 elementor-widget elementor-widget-text-editor\" data-id=\"e160f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Zeiten, in denen Buchungsentscheidungen stark durch Social Media beeinflusst werden, hat <b>authentischer Content<\/b>eine enorme Wirkung. Studien zeigen, dass Reisende eher einem Hotel vertrauen, das positiv in Beitr\u00e4gen anderer G\u00e4ste erw\u00e4hnt oder gezeigt wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19789cd elementor-widget elementor-widget-heading\" data-id=\"19789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Vorteile von UGC f\u00fcr Hotels:<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ee5de elementor-widget elementor-widget-text-editor\" data-id=\"f4ee5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2705 <b>Vertrauensaufbau:<\/b> Inhalte von echten G\u00e4sten wirken glaubw\u00fcrdig und st\u00e4rken das Vertrauen potenzieller Bucher.<\/p><p>\u2705 <b>Kostenlose Reichweite:<\/b> Jeder Beitrag mit Hotel-Tag oder Standort-Markierung auf Instagram oder TikTok erh\u00f6ht die Sichtbarkeit.<\/p><p>\u2705 <b>Social Proof:<\/b> Viele positive G\u00e4stebeitr\u00e4ge vermitteln einen beliebten und begehrten Eindruck des Hotels.<\/p><p>\u2705 <b>Nachhaltiger Content-Strom:<\/b> UGC entsteht laufend \u2013 ganz ohne eigene Produktion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450d7de e-con-full e-flex e-con e-parent\" data-id=\"450d7de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-887bf4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"887bf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710dddc e-flex e-con-boxed e-con e-parent\" data-id=\"710dddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d438516 elementor-widget elementor-widget-heading\" data-id=\"d438516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was sollten Hotels beim Umgang mit UGC beachten?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee01ce elementor-widget elementor-widget-heading\" data-id=\"9ee01ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Chancen:<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f124d elementor-widget elementor-widget-text-editor\" data-id=\"13f124d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Reichweite durch geteilte Inhalte<\/li><li>Bessere Engagement-Raten auf Social Media<\/li><li>Nutzung in der eigenen Kommunikation (<em>nach Freigabe<\/em>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9837c elementor-widget elementor-widget-heading\" data-id=\"8e9837c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Herausforderungen:<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745dd26 elementor-widget elementor-widget-text-editor\" data-id=\"745dd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Keine Kontrolle \u00fcber Inhalte (<em>wenn man auf Content von Besuchern hofft<\/em>)<\/li><li>Rechtliche Aspekte bei Reposts (<em>wenn man auf Content von Besuchern hofft<\/em>)<\/li><li>Qualit\u00e4tsunterschiede bei Bildern und Videos (<em>individuelle Nutzer liefern individuelle Qualit\u00e4t<\/em>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4411fde e-con-full e-flex e-con e-parent\" data-id=\"4411fde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4035fae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4035fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ecbc5 e-flex e-con-boxed e-con e-parent\" data-id=\"e8ecbc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22922e8 elementor-widget elementor-widget-heading\" data-id=\"22922e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit: UGC verstehen lohnt sich - auch ohne Social-Media-Profi zu sein<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405bbdc elementor-widget elementor-widget-text-editor\" data-id=\"405bbdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>User Generated Content <\/b>ist l\u00e4ngst ein zentraler Bestandteil<b> moderner Hotelvermarktung <\/b>auf Social Media. Wer als Hotel versteht, wie UGC funktioniert und welche Wirkung er entfaltet, kann ihn gezielt<b> beobachten, f\u00f6rdern und bei Bedarf auch strategisch einsetzen.<\/b><\/p><p>Man muss UGC nicht steuern \u2013 aber auf guten UGC Content zu hoffen ist nicht zielf\u00fchrend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12c7f8 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d12c7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6530ad5 e-grid e-con-full e-con e-child\" data-id=\"6530ad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcd816 elementor-widget elementor-widget-heading\" data-id=\"4bcd816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hotel Content Creator<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591ba1f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"591ba1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1cfa9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5d1cfa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee1e25 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"fee1e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hotelcontentcreator.at\">\n\t\t\t<img decoding=\"async\" width=\"350\" height=\"100\" src=\"https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3.png\" class=\"attachment-full size-full wp-image-36\" alt=\"\" srcset=\"https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3.png 350w, https:\/\/hotelcontentcreator.at\/wp-content\/uploads\/2025\/03\/Favicon-Hotel-Content-Creator-3-300x86.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea94e2e e-flex e-con-boxed e-con e-parent\" data-id=\"ea94e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-641333b elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"641333b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2705<b> Optionaler SEO-Block am Ende (nicht f\u00fcr Leser notwendig, aber hilfreich f\u00fcr SEO-Inhalte) \u2013 z.\u202fB. im Footer oder &lt;aside&gt;-Bereich<\/b><\/p><p><b>html<\/b><\/p><p><b>KopierenBearbeiten<\/b><\/p><p><b>&lt;h2&gt;Meta-Informationen f\u00fcr Suchmaschinen&lt;\/h2&gt;<\/b><\/p><p><b>&lt;h3&gt;Meta Title:&lt;\/h3&gt;<\/b><\/p><p><b>&lt;h3&gt;Meta Description:&lt;\/h3&gt;<\/b><\/p><p><b>&lt;h3&gt;Empfohlene URL:&lt;\/h3&gt;<\/b><\/p><p><b>&lt;h3&gt;Wichtige Keywords:&lt;\/h3&gt;<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hotel Content Creator UGC im Hotelmarketing: Was ist User Generated Content und warum ist er f\u00fcr Hotels auf Social Media wichtig? User Generated Content (UGC) wird in der Hotellerie zunehmend zum Erfolgsfaktor \u2013 besonders auf Social Media Plattformen wie Instagram oder TikTok. Doch viele Hoteliers fragen sich: Was genau ist UGC? Wie entsteht er? Und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=249"}],"version-history":[{"count":23,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=\/wp\/v2\/posts\/249\/revisions\/292"}],"wp:attachment":[{"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelcontentcreator.at\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}